Duncan has over 25 years brand, communications and media research experience gathered in various European, US and global roles with Millward Brown and Kantar. He is currently responsible for growing the company’s media effectiveness business and is based in Frankfurt, Germany.
Duncan has appeared on conference platforms around the world including Cannes Lions, WARC, ESOMAR, ARF, IAB, MMA, DMEXCO, Horizont and ad:tech. He has also published papers and articles in AdMap and the Journal of Advertising Research. He conducted the first UK online ad effectiveness study back in 1997 and remains fascinated by digital media formats. Other topics of particular interest include the role of creative in context, medium as message, maximising profitability, integrated marketing effectiveness and gender-progressive marketing.
Duncan holds a B.Sc. in Mathematics and German from the University of Leeds, and the CIM’s postgraduate diploma in marketing. Outside work he enjoys cycling and spending time with his wife and two young sons.