Gen Kobayashi,

Chief Strategy Officer, ENGINE Creative

Gen is a forward-thinking strategist who has worked in both media and creative agency roles. Starting life as a comms planner, working at network agencies such as Mindshare and smaller independent agencies like Goodstuff. Gen then moved into Account Planning and brand strategy at creative agencies such as adam&eveDDB and more recently Ogilvy where he was Head of Strategy for 5 years. Gen is now Chief Strategy Officer at ENGINE Creative where he is responsible for leading one of London’s most diverse set of strategic minds in the business.

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