Richard worked in advertising at Publicis and Chiat/Day in London before moving to Kirshenbaum & Bond, New York to run the Snapple account. In 2000 Richard founded DLKW as Director of Strategy, which grew to become the the UK’s largest independent agency, before merging with Lowe in 2010. In 2017 Richard moved into media to run Lloyds Banking Group’s media agency, GreenhouseGroupM. In 2018 Richard joined Lloyds Banking Group.
Richard has won three IPA Effectiveness Gold Awards.